Google SERP stands for Google Search Engine Results Page. It refers to the page that appears after a user performs a search on Google. The SERP displays a list of results, including web pages, images, videos, and other content, that are relevant to the user's search query. The order in which the results appear is determined by Google's algorithm, which takes into account hundreds of factors, including the relevance and quality of the content, user location, and previous search history. The SERP also includes various features, such as sponsored results, knowledge panels, and local listings, that can provide additional information and help users find what they are looking for more quickly and easily.
